The coastal Tijuana-Rosarito-Ensenada has in recent years been the scene of important growth in Real Estate developments. The recent slowdown in the US housing market also reflects in Baja California that has been an excellent option for investors, a second home or retirees.

Facing the current slowdown in the past months over 30 key developers in Baja California have formed Baja Coast Living.

Among their objectives is to unite their resources and promote the area as one region BAJA GOLD COAST. There are more than 20 developments in various stages of construction while still others wait for investors. There are two top quality golf courses

In the past many individual efforts have been made and branding was not defined.

In challenging times there are two ways to react, to sit back and wait for better times, and or go forward with more aggressive efforts to keep your share of market, that is Baja Coast living philosophy shares Carolina Rosette, Hi-Tek Mexico Director who spearheaded the effort to be selected among top competitors to create the Baja Coast Living website, in a nutshell we will use all of our knowledge of the region and experience of working with many of these same developers and realtors in the past quotes Carolina. Promoting the website and positioning in key search engines will be part of the challenge.

I believe that integrating the product in this case "Real Estate" will offer the region a competitive edge lacking before says Carlos Rosette Marketing manager for Hi-Tek Mexico, there are successful examples of branding in Mexico like Riviera Maya, Los Cabos; this will provide an identity to this beautiful stretch of Baja Coastline.